Senior Product Designer with 10+ years in SaaS, ERP, e-commerce and fintech. I design the hard parts, like checkout, dashboards and design systems, and work closely with engineers to ship them.
I started as a graphic designer and spent ten years moving into product design: ERP systems, recruitment platforms, legal tech and e-commerce. I like the messy middle of a product, the long forms, edge cases and dashboards with too much data. Now I'm also building EDVORA, my own SaaS.
More Gen Z sign-ups after the Talentvis website redesign.
Recruitment platform, Singapore
Frequently asked questions
FAQ: Ground control
What teams usually ask before we start working together.
What kind of role are you looking for?
A remote Senior Product Designer role at a product company, full-time or a long-term contract. I do my best work on complex products: SaaS, fintech, e-commerce and data-heavy dashboards.
Which time zones can you work with?
I'm in GMT+7 and have worked with teams in the UK, Germany and Singapore. I can overlap several hours with Europe or the US East Coast, and I keep async updates clear so nobody waits on me.
Can I see work from your previous companies?
That work is under NDA, so the visuals here are recreated. In an interview I walk through the real process, decisions and results live.
How do you work with engineers?
I involve them early, share prototypes before high-fidelity, and hand off with every state, token and edge case documented. Then I review the build before release.
Do you use AI in your design work?
Yes. I designed AI features at Funnelish and top.legal, and I use AI tools to build coded prototypes and speed up research synthesis. The design decisions stay mine.
A SaaS that helps Indonesian training centres (LPK) get every student to Japan on time, instead of chasing documents in chat groups.
591organisations mapped
5delivery phases
319automated tests passing
Home: students, placement track and exam scores across branchesStudent profile: skills assessment across six dimensionsDeparture: requirements and document checklist per student
Problem
Centres track passports, medical checks and visas in spreadsheets and chat groups. One missing document can delay a whole departure.
What I did
Mapped and scored every official sending organisation to pick the first segment
Made the departure document checklist the core of the product
Wrote the technical spec and built an interactive prototype before any code
How might store owners get a ready funnel in minutes, instead of waiting for the team to make 100 templates over six months?
3.5xuser growth while I redesigned the funnel store and templates
3,000+users, up from 845
100templates the team planned to hand-build over six months, replaced by AI
✦ AI builder
Planning 3 pages
Landing page
Checkout
Upsell
TextImageHTML
Funnel for my serum
Landing
Checkout
Upsell
Published
Make the headline pop
PunchierShorter
Product overview, recreated in low fidelity (NDA-safe): describe the product, AI plans and builds the pages, publish, then edit with AI.Broken steps before, one connected flow after (simplified, NDA-safe)
Focus
AI product design for generating sales funnels
Checkout flows and Smart Payment Routing
Design tokens for consistent output
Smart Payment Routing
One declined card or a gateway outage can cost a sale. With Smart Payment Routing, store owners connect several gateways, set a priority order and rules per region, and when one gateway declines or times out, the payment retries on the next one automatically, in milliseconds and without the customer noticing. I worked on making these rules clear to set up and easy to trust.
A declined payment on one gateway is routed to the next until it succeeds. See the live feature
The routing animation is from the public product page. Other screens are under NDA, and I walk through them live in an interview.
Rough, Lottie-style recreation (NDA-safe): one UI library with tokens and code-ready components, so an update reaches every screen and developers copy the same element instead of rebuilding it.Broken steps before, one connected flow after (simplified, NDA-safe)
Focus
A shared library with design tokens
Code-ready snippets for engineers
Figma Variables and UX research
Screens are under NDA. I walk through the real work live in an interview.
How might a recruitment company attract young job seekers, and give five divisions one view of their talent?
+40%more Gen Z sign-ups after the website redesign
5divisions working from one talent dashboard
5 yrsfully remote with the Singapore team, 2018–2023
1 · Website for Gen Z2 · One talent dashboard
Start your career with the right teamJoin now
Signed up
Gen Z sign-ups+40%BeforeAfter redesign
Div 1
Div 2
Div 3
Div 4
Div 5
Talent dashboard5 divisions · 1 view
Rough, Lottie-style recreation (NDA-safe): a redesigned website brought 40% more Gen Z sign-ups, and five divisions moved from separate spreadsheets to one talent dashboard.Broken steps before, one connected flow after (simplified, NDA-safe)
Focus
Website redesign for a younger audience
One talent dashboard for five divisions
Screens are under NDA. I walk through the real work live in an interview.
Remote since 2018
